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Solution · 07

Competitor Price Tracking

Track competitor prices and act before profit or sales are affected.

What changed this weekliveprice drop alertMonTueWedThuFriTrack the numbers, get told when they move

The problem

Why this exists

Competitor prices are checked by hand, products are hard to match, and decisions are made on old data.

  • Competitor checks are manual and slow.
  • Products are hard to match across sites.
  • Price moves are seen after the sales impact.
  • Teams cannot see the profit effect of a price change.

What it does

  • Matched product list across competitors and channels
  • Price, promotion and stock monitoring
  • Alerts by product, market or threshold
  • Dashboards for pricing and category teams

How it works

The steps we run

  1. 01

    Choose products, competitors and thresholds

  2. 02

    Collect and match the products

  3. 03

    Compare price, promotion and stock

  4. 04

    Alert the right owner

  5. 05

    Track the action and the value

Match before comparing

Product matching for reliable price comparison

Exact product matches should be separated from variant or similar-product comparisons. Identifiers are strongest when available; titles and attributes help when they are not. Pack count, size, unit and condition must be normalised, and uncertain matches should go to review rather than create a misleading price signal.

  • Exact identifier match
  • Variant and pack-size normalisation
  • Attribute-based matching when identifiers are incomplete
  • Separate comparable-product logic where approved
  • Manual review for uncertain matches

How we measure success

Agree the measures before delivery starts

These are measurement categories, not performance claims. The relevant definitions and acceptance criteria are agreed for each engagement.

Product coverage
Agreed catalogue items found across the selected sources.
Match quality
Correctness of exact, variant and comparable links.
Review rate
Matches withheld for human review because evidence is uncertain.
Freshness
Age of the price, promotion and stock observation.

Measures of value

How we measure success

Price coverageMatch rateAlert speedReaction timeMargin protected

See what competitor price tracking would look like for you

Tell us the problem, the systems and the target. We come back within one business day with scope, first result and timing.

FAQ

Competitor Price Tracking questions, answered

How this solution scopes, integrates, and proves value.

It is a service that matches your products against competitors and marketplaces, then tracks price, promotion and stock changes so you can react before sales or profit are affected. We agree the product list, competitors and alert thresholds, collect and match the products, then compare price and stock and alert the right owner. Dashboards give pricing and category teams a shared view. Most clients see their first matched price feed within three to five weeks.

The scope depends on the sources, the refresh rate and the matching effort required, and we agree the product list, markets and schedule with you before build starts. Many clients begin with a priority category or top-selling products, then expand coverage once the match rate and value are proven. Coverage and match rate are reported so you know exactly how much of your catalog is being tracked.

We use product identifiers, descriptions and attributes to match products automatically, then review the difficult or uncertain matches by hand, and we report the match rate achieved. This combination keeps matching accurate without needing a person to check every single product every day. Match rate is tracked over time as an ongoing quality measure, and we investigate any drop straight away.

Cost depends on the number of products, competitors and refresh frequency, quoted after we understand your catalog size and priority categories. You need to provide your product list with identifiers, the competitors or marketplaces to watch, and the alert thresholds that matter to your pricing team. Most engagements start as a fixed-scope pilot on one category before expanding to the full catalog.

Manual checks are slow and only capture a snapshot, while basic scraping tools often stop working when a site changes and rarely include product matching or profit context. Competitor price tracking includes matching, cleaning, alerting and, when internal cost data is connected, the profit effect of a price change. This means pricing decisions are based on current, matched data rather than guesswork. Value is measured through reaction time and margin protected.

Next step

Discuss your use case

Bring one pain point, a data source, a workflow, a margin question. We'll come back with a focused assessment and a clear ROI hypothesis.

Get a focused reply within one business day

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Book a meeting

Talk to a data and AI lead, not a sales rep

Pick a 30-minute slot. Bring one problem. You leave with a scoped approach and a rough ROI range.

  • 30 minutes
  • Video call
  • Reply within 1 business day