Case study · Grocery and FMCG
See basket-level price position and promo waste across banners
Weekly price checks covered a few hundred lines while competitors changed thousands. DataplexLabs tracked competitor shelf and online pricing across banners, matched products at pack and variant level, and showed where promotions were funding volume that would have sold anyway.
A grocery and FMCG retail group
Client details are anonymized at the client's request.
The challenge
- Manual price checks covered a small sample of the assortment.
- Pack sizes, multibuys and private label made like-for-like matching hard.
- Promotion spend was reported after the period, with no clean incrementality view.
What we did
- 1
Matched products at brand, pack and variant level, including private-label equivalents.
- 2
Tracked competitor shelf and online prices, multibuys and out-of-stock rates by banner.
- 3
Built a promo review that compares uplift against baseline demand and margin given away.
Results
Price position visible across the full assortment, not a sample.
Like-for-like comparisons that category managers trust.
Promotion decisions grounded in uplift and margin, not spend alone.
Solutions and services used
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Next step
Discuss your use case
Bring one pain point, a data source, a workflow, a margin question. We'll come back with a focused assessment and a clear ROI hypothesis.