Case study · Automotive aftermarket
Match part numbers across catalogues and price against the market daily
Fitment data, supersessions and competitor listings lived in separate catalogues, so the same part sat at three different prices across channels. DataplexLabs matched parts across suppliers and marketplaces, then tracked competitor pricing and stock daily so pricing teams could react the same day instead of the next quarter.
An automotive aftermarket parts group
Client details are anonymized at the client's request.
The challenge
- Part numbers, OEM references and supersessions did not line up between suppliers, ERP and marketplace listings.
- Competitor prices changed daily on marketplaces while internal price lists changed quarterly.
- Nobody could see which SKUs were losing the buy box or being undercut on fitment-equivalent parts.
What we did
- 1
Built a part-matching layer that links OEM numbers, supersessions and supplier catalogues to one internal SKU.
- 2
Monitored competitor and marketplace pricing, availability and shipping terms across fitment-equivalent parts.
- 3
Delivered a pricing view that flags undercutting, margin risk and slow-moving stock by category and channel.
Results
One clean parts master across suppliers, ERP and marketplace channels.
Daily competitive price signal instead of quarterly list updates.
Pricing decisions made per SKU and channel, with margin impact visible before the change.
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Next step
Discuss your use case
Bring one pain point, a data source, a workflow, a margin question. We'll come back with a focused assessment and a clear ROI hypothesis.